About QuickFix.

Founded April 2021 in Bay Square. Five years on, 32 staff, 7,240 completed jobs, 2,180 repeat households across nine zones in Dubai.

Founders

Adnan Rashid

Founder & CEO

Born in Lahore, raised in Sharjah. Spent 2014–2020 at Emaar Community Management as Facilities Lead for the Greens Phase 4 estate (1,400 units). Left to build a transparent, flat-rate home-services company because the market was either unbranded contractors with no accountability or expensive concierge services with no middle. Adnan personally signs off on every 1-star review reply.

Joined April 2021

Khalid Anwar

Co-founder & COO

Born in Karachi, UAE resident since 2008. Spent 2011–2020 at Etisalat managing a 60-technician copper and fibre install team across Dubai North. Brings the dispatch discipline — every job has a 60-minute arrival window, every technician has a 7am route handed to them by 6:30am the night before, and every late arrival is logged before the customer notices.

Joined April 2021

Four operating values

Flat-rate pricing

Our price book is on the website. There are no surprise add-ons after the technician arrives, no diagnostic-then-quote-then-yes-then-no dance.

Named technician

Every booking confirmation tells you who is coming, what zone they live in, and how many years they have been with us.

Same-day or it's free

If we accept a same-day booking and don't arrive in the agreed window, the call-out fee is waived. We have only invoked this 41 times in 7,240 jobs.

No upsell calls

Our technicians do not earn commission. They are paid hourly, with a quarterly bonus tied to repeat-customer rate, not job size.

Timeline

2021

QuickFix opens with three technicians (Adnan, Khalid, one apprentice plumber). First office is a co-working desk in Bay Square. First-month: 14 jobs.

2021

Same-day-or-it's-free policy launched. First waived fee in month four — a Karama address that turned out to be in a gated compound with no entry permit.

2022

Headcount reaches 12. AC servicing added as a separate vertical after summer demand exceeds plumbing capacity. Sara Khan joins as full-time dispatcher.

2022

Flat-rate price book published in full on the website. The marketing assumption was that competitors would copy it. Two years later, none have.

2023

Headcount reaches 21. Carpentry and painting added. Aisha Mahmood joins to lead customer care after Khalid noticed reply latency on Google reviews was creeping past 48 hours.

2024

First repeat-customer milestone — 1,000 households have used QuickFix more than once. Quarterly technician bonus formalised at 8% of base salary tied to repeat rate.

2025

Headcount reaches 32. Deep cleaning, appliance install, pest control and the handyman bundle added — all four launched in the same quarter to capture the post-summer move-in volume.

2026

GMB Studio (this demo's AI feature) deployed internally to handle the by-now ~70-review-per-month inbound. Sara and Aisha approve every reply before publish.

Regulatory rail

· Dubai DED CN-3411098 — Dubai Department of Economy and Tourism (DET) commercial registration.
· DEWA Green Card holders for all in-unit electrical work (Wasim Ali lead, two co-certified apprentices).
· Civil Defence approval for gas-hob installation (Wasim Ali certified, Khalid Anwar co-certified for capacity).
· Dubai Municipality pesticide handler permits (Bilal Sheikh).
· RTA goods-vehicle permits on all five service trucks.
· Public liability insurance: AED 5M cover, Oman Insurance Company. Certificate available on request.

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